Target customers
Pay attention to details and pursue life taste
Customer first, quality-oriented, professional technology, brand winning
We focus on the investigation and analysis of the life characteristics and consumption psychology of the target customer groups, and try our best to meet the needs of such customers.
Brand advantage
Quality: safe, reliable and durable
Taste: pay attention to details, beautiful and generous, rich cultural connotation
Our business goal is to reach the high level of the industry, meet the high-grade needs of more customers, and bring fashionable and healthy electrical products to hundreds of millions of families.
Brand Vision
More than 50 patents: inventor of Nikon yoghurt machine, maker of new standards in red wine cabinet industry
Adhering to the original spirit and making excellent products are our business objectives. Through active efforts to become the industry benchmark and the brand that customers want.
Brand value
Focus on customers to produce products meeting requirements
Full participation, scientific management and strict control of process quality. Build brand, improve continuously, strive for benefit increment.
brand positioning
High quality of Nikon
Supplier of quality yoghurt and surrounding supporting electrical products
We adhere to the deep focus, around their own good at the market cultivation.
Specialty is our competitive advantage.
Brand concept
Science, humanity, efficiency, innovation.
Products are carefully built and brands are carefully managed.